On an April Fools’ Day filled with many pranks by brands and companies, one of the most delicious offerings is no joke.
Krispy Kreme is giving away doughnuts at participating stores on Friday in celebration of “The Doughnut Harvest,” an ancient festival where farmers pluck doughnuts from plants after years of careful growing and tending to. (This part may not be real.)
Given that today is a day of jokes, many fans were unconvinced about the deal, and Krispy Kreme has spent most of today promising that a free doughnut should not leave people glazed over with skepticism.
Krispy Kreme is also doing another hard-to-believe product launch in Japan–the company is introducing Cool Krispy Sandwich, which consists of a scoop of vanilla ice-cream, raspberry ice-cream and berries in between two original glazed doughnuts. (Given that it’s Japan, it’s probably real.
Written by Jonathan Chew of Fortune