Maybe streaming isn’t such a bad idea, after all. Adele’s new album “25,” the most anticipated musical release of 2015, leaked onto Kickass Torrents and every other major piracy site in full Friday. It was the same day fans learned, without a doubt, that “25” wouldn’t be available on streaming sites.
A Twitter account, known only as “25 Is Coming”, started posting two minute snippets of every song on the album three days before the official release. That changed Friday, when Adele’s new album was widely distributed throughout the piracy universe, leading the most popular downloads on all of Kickass Torrents, the Pirate Bay and other piracy heavyweights. Bootleg options include the bonus tracks and videos available exclusively through Target.
It’s impossible to tell how much, if any, of that piracy demand can be attributed to the decision not to make the new release available on Spotify or other streaming services. Adele was personally involved in the decision, the New York Times reported Friday, and is one of the few superstar acts with enough clout to determine which companies are allowed to disperse their music, and at what price. Taylor Swift yanked much of her discography from Spotify last year, and Beyoncé held off from releasing her album there for nearly a year.
Studies have consistently shown that making popular music available on streaming services reduces illegal downloads.
“This is a minor issue for Adele, but a major issue for the streaming services,” Mark Mulligan, digital media analyst with Midia Research, told the Times. “For two years running they’ve not had the biggest album of the year.”
Written by Jeff Stone of International Business Times
(Source: IB Times)