McDonald’s Wants to Redefine What $2 Buys

Provided by CNBC

Call it the new dollar menu.

McDonald’s (MCD) is asking franchisees to approve a new value platform, with two-for-$2 menu offerings, a source confirmed to CNBC. Its advertising firm has already approved the new value message.

Franchisees will vote on the potential long-term value deal, which would include items like small fries and McDouble, by the end of October.

During its last earnings call, McDonald’s CEO Steve Easterbook stressed the need to return “to winning on value” and said the fast-food giant was evaluating options for a longer term value platform nationwide.

Written by Katie Little of CNBC

(Source: CNBC)

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